Saturday, February 14, 2015

Weekend Musings: Pricing Out Consumers



This is a related thought to my last post.

Last August, I went with my sister and my niece to see Guardians of the Galaxy and the total was $63. Sixty-three United States dollars! This theater I went to see Seventh Son is $5 matinee, and candy, popcorn, and a drink another $10 or so. That ain't bad for around these parts. It's actually affordable.

One of the major reasons I stopped going to movie theaters was I didn't mind the wait for home release. Three or four months is nothing. Then DVDs and Blu-rays were kind of expensive, so I switched over to digital, like most people. It's easier to pay a subscription service $10 or less a month with the convenience of staying at home.

I know movie theaters try adding more and more to the experience, but I don't care. A simple screening in a dark room is cool with me. I don't need a chair that wobbles around, or a gigantic screen, or 48 frames per second, or 3D glasses. I'm a simple guy. Comfortable chair. Projector. I'm good to go.

The same cost to go see Seventh Son at a regular theater would be $25-$28. No one can sustain that. And that's one person! How about date night? Woof.

I get back to thinking about writing and publishing. My book is $2.99 or Free, since I'm in Kindle Unlimited. Most books in my genre are $2.99 or $4.99. I bought a traditionally published book, The Killing Moon, right now at $9.74 for the ebook. That's pricey, considering the paperback is available for $6.

Money is tough to come by. I was taught the value of a dollar. This is one of the reasons why I embrace ebook subscription models. It gives tremendous value to the consumer.

I've talked to countless people who watched more television and movies thanks to Netflix. Normally, they wouldn't be able to shoulder the cost of stacks of DVDs for television seasons or movies, let alone the space to store them. Digital gives the consumer freedom to experience more art than they would have with old media. Same for music, same for the ebook revolution.  

What we're missing out on by owning a piece of plastic or a lump of paper, we're more than making up for in experience and volume. And what gets us more active as consumers is a good thing.